ERIC Number: EJ358915
Record Type: CIJE
Publication Date: 1987
Reference Count: 0
Sport and Leisure and Its Use in Television Programs and Commercials-- A Model.
Groves, David L.
Psychology: A Quarterly Journal of Human Behavior, v24 n1-2 p13-21 1987
Studied influence of television as a leisure activity in adult women between the ages of 36 and 50 (two groups: one, sports-oriented, the other, not sports-oriented). Nonsports-oriented subjects watched television for passing of time, companionship, and information; the other group viewed television for current events. Leisure activity was direct expression of viewer's personality. (Author/ABL)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A