Social and Psychological Origins of Media Use: A Lifestyle Analysis.

Donohew, Lewis; And Others

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Peer reviewed

ERIC Number: EJ358328

Record Type: Journal

Publication Date: 1987

Pages: N/A

Abstractor: N/A

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Social and Psychological Origins of Media Use: A Lifestyle Analysis.

Donohew, Lewis; And Others

Journal of Broadcasting and Electronic Media, v31 n3 p255-78 Sum 1987

Examines how social and psychological factors interact to produce different lifestyles and patterns of media use. Based on responses to telephone interviews and questionnaires, four lifestyle types are identified and their use of cable television and newspapers and newsmagazines is analyzed. (50 references) (Author/LRW)

Descriptors: Analysis of Variance, Arousal Patterns, Audience Analysis, Cable Television, Comparative Analysis, Factor Analysis, Life Style, Media Research, News Media, Novelty (Stimulus Dimension), Psychological Characteristics, Q Methodology, Questionnaires, Social Influences

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: Researchers

Language: English

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