ERIC Number: EJ358209
Record Type: CIJE
Publication Date: 1987
Reference Count: N/A
Marketing Principles in Higher Education.
Moisan, Leonard J.
AGB Reports, v29 n4 p34-37 Jul-Aug 1987
Ten marketing concepts to consider are discussed including: assigning a protagonist, understanding of institutional mission, testing purpose against constituencies, planning effectiveness, positioning, politics, prioritizing, promotion and publicity, choosing representatives with a sense of passion, and performance or delivery of promised services. (MLW)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A