Mini-Campaign Smooths Bumps for Ad Campaigns.

Pasadeos, Yorgo

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Peer reviewed

ERIC Number: EJ357913

Record Type: CIJE

Publication Date: 1987

Pages: N/A

Abstractor: N/A

ISBN: N/A

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EISSN: N/A

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Mini-Campaign Smooths Bumps for Ad Campaigns.

Pasadeos, Yorgo

Journalism Educator, v42 n3 p39-40 Fall 1987

Describes a project in which students work in teams to prepare an advertising campaign for a real client, who chooses the best campaign at the end of the semester. (FL)

Descriptors: Advertising, Audience Analysis, Course Content, Education Work Relationship, Higher Education, Journalism Education, Learning Activities

Publication Type: Journal Articles; Opinion Papers; Guides - Classroom - Teacher

Education Level: N/A

Audience: Teachers; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A