ERIC Number: EJ357691
Record Type: CIJE
Publication Date: 1987
Reference Count: 0
Influence of Channels of Communication on Men's Clothing Purchases: A Cross-Generational Study.
Darden, Leatha A.; Roper, Lydia L.
Educational Gerontology, v13 n2 p121-38 1987
Surveyed older and younger members of civic organizations in Tuscaloosa, Alabama to determine if older men were different from younger men in their use of channels of communication when making clothing purchasing decisions and in general shopping practices. Found two significant differences between the two groups of men, but the similarities between the two groups were more important. (Author/KS)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A