ERIC Number: EJ356634
Record Type: CIJE
Publication Date: 1987
Reference Count: 0
Role Relationships Using Formal Research and Organization Types.
Judd, Larry R.
Public Relations Review, v13 n2 p52-59 Sum 1987
Argues that there are relationships among perceived public relations role, formal research, and organization type. Presents two lines of research, the studies of public relations roles focusing on the individual, and the approach emphasizing the organization as the principle unit of analysis; Describes three research hypotheses are and presents a study to test the hypotheses. (JC)
Publication Type: Journal Articles; Opinion Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A