ERIC Number: EJ356633
Record Type: CIJE
Publication Date: 1987
Reference Count: 0
Public Relations in Accounting: A Benchmark Study.
Pincus, J. David; Pincus, Karen V.
Public Relations Review, v13 n2 p39-51 Sum 1987
Reports on a national study of one segment of the professional services market: the accounting profession. Benchmark data on CPA firms' attitudes toward and uses of public relations are presented and practical and theoretical/research issues are discussed. (JC)
Publication Type: Journal Articles; Opinion Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A