ERIC Number: EJ356630
Record Type: CIJE
Publication Date: 1987
Reference Count: 0
Public Relations: A Theoretical and Practical Response.
Long, Larry W.; Hazelton, Vincent, Jr.
Public Relations Review, v13 n2 p3-13 Sum 1987
Develops a theoretic description and definition of, and explores a wholistic approach to, public relations. Provides process models to consider quantitative and qualitative aspects of public relations behavior and permit analysis within and across subsystems or between subsystems and environment. Offers a definition of public relations which concerns the function of management and the achievement of organizational goals. (JC)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A