ERIC Number: EJ356463
Record Type: CIJE
Publication Date: 1987
Reference Count: 0
Ethical Orientation of Marketing Students.
Budner, Howard R.
Delta Pi Epsilon Journal, v29 n3 p91-98 Sum 1987
The study examined the level of acceptance of questionable marketing practices by marketing students, instructors, and practitioners. An instrument consisting of 40 such practices was administered to the groups. Results suggest that ethical orientation may be dependent on situational perspectives, proximity to business practice, years of experience, and gender. (Author/CH)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A