ERIC Number: EJ355739
Record Type: CIJE
Publication Date: 1987
Reference Count: N/A
Marketing: Key to Institutional Survival and Success.
Grossman, Robert J.
College Board Review, n143 p14-17,32-33 Spr 1987
The marketing concept holds that the primary task of an institution is to determine the needs, wants, and values of its target constituencies and to adapt itself to delivering desired satisfactions more effectively and efficiently than its competitors. Student orientation, marketing research, mission and goals, and institutional commitment are discussed. (MLW)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A