Selected References on Market Research in Higher Education.

Endo, Jean J.; Lay, Robert S.

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Peer reviewed

ERIC Number: EJ355705

Record Type: Journal

Publication Date: 1987

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Selected References on Market Research in Higher Education.

Endo, Jean J.; Lay, Robert S.

New Directions for Institutional Research, No.54 (Designing and Using Marketing Research) v14 n2 p113-15 Sum 1987

Information sources useful to newcomers in academic marketing are suggested. Citations focus on market research techniques, marketing strategies, and approaches to enrollment management. (MSE)

Descriptors: Annotated Bibliographies, College Admission, Higher Education, Institutional Research, Marketing, Nonprofit Organizations, Program Development, Research Methodology, Student Recruitment

Publication Type: Journal Articles; Reference Materials - Bibliographies

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Language: English

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