Developing and Implementing a Marketing Plan.

McCalmon, Byron G.

Notes FAQ Contact Us

Peer reviewed

ERIC Number: EJ355704

Record Type: Journal

Publication Date: 1987

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Developing and Implementing a Marketing Plan.

McCalmon, Byron G.

New Directions for Institutional Research, No.54 (Designing and Using Marketing Research) v14 n2 p103-11 Sum 1987

A program focusing on recruitment of new freshmen at the University of Colorado at Boulder illustrates some major planning considerations in the development, implementation, and evaluation of a marketing plan. (MSE)

Descriptors: Case Studies, College Freshmen, Higher Education, Institutional Research, Marketing, Program Development, Program Implementation, State Universities, Student Recruitment

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A