Positioning and Trade-Off Analysis.

Straumanis, Eric

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Peer reviewed

ERIC Number: EJ355701

Record Type: Journal

Publication Date: 1987

Pages: N/A

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Positioning and Trade-Off Analysis.

Straumanis, Eric

New Directions for Institutional Research, No.54 (Designing and Using Marketing Research) v14 n2 p61-74 Sum 1987

Trade-off analysis, a powerful and precise research technique, can help an institution determine the direction in which it must move to change its position within the competitive market space. (MSE)

Descriptors: College Choice, Competition, Decision Making, Higher Education, Institutional Research, Marketing, Program Design, Research Methodology

Publication Type: Journal Articles; Reports - Evaluative

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Language: English

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