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ERIC Number: EJ355700
Record Type: Journal
Publication Date: 1987
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Describing Patterns of Competition.
Rowse, Glenwood L.
New Directions for Institutional Research, No.54 (Designing and Using Marketing Research) v14 n2 p45-59 Sum 1987
Institutional planners responsible for setting enrollment objectives and levels must develop an understanding of college market structure, choose among alternative approaches to market assessment, and apply appropriate methods for measuring patterns of competition. (Author/MSE)
Descriptors: College Planning, Competition, Enrollment Influences, Higher Education, Institutional Research, Marketing, Measurement Techniques, Research Methodology
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A