Assessing the Market Potential for New Programs.

Voorhees, Richard A.

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Peer reviewed

ERIC Number: EJ355699

Record Type: Journal

Publication Date: 1987

Pages: N/A

Abstractor: N/A

ISBN: N/A

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EISSN: N/A

Assessing the Market Potential for New Programs.

Voorhees, Richard A.

New Directions for Institutional Research, No.54 (Designing and Using Marketing Research) v14 n2 p31-44 Sum 1987

A case study of Arapahoe Community College's marketing research approach to program planning illustrates a range of techniques for heightening alertness to new markets, exploring rising opportunities, and sometimes, quantifying the attractiveness of alternatives. (Author/MSE)

Descriptors: Advisory Committees, Case Studies, Community Colleges, Higher Education, Institutional Research, Marketing, Program Development, Public Opinion, Research Methodology, School Surveys

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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