ERIC Number: EJ355420
Record Type: Journal
Publication Date: 1987
Reference Count: N/A
Assessing the Soap Opera Frame: Audience Perceptions of Value Structures in Soap Operas and Prime-Time Serial Dramas.
Schrag, Robert L.; Rosenfeld, Lawrence B.
Southern Speech Communication Journal, v52 n4 p362-76 Sum 1987
Examines audience perceptions of which values characterize soap operas in general and which values distinguish daytime from prime-time offerings. Indicates meaningful differences between daytime soaps and prime-time serial dramas. Considers the implications of the empirical method guided by critical concerns and results for media scholars of critical and empirical inclinations. (NKA)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A