ERIC Number: EJ355415
Record Type: CIJE
Publication Date: 1987
Reference Count: 0
Argument Strategies: Antidote to Tylenol's Poisoned Image.
Benoit, William L.; Lindsey, James J.
Journal of the American Forensic Association, v23 n3 p136-46 Win 1987
Analyzes how the manufacturer dealt with the Tylenol poisonings: the link between Tylenol and the poisoning was denied, its image as a safe product was bolstered, capsules were differentiated from other products, and as a result, sales recovered. Extends the applicability of apologia as a way to analyze other media campaigns. (SKC)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A