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ERIC Number: EJ353756
Record Type: CIJE
Publication Date: 1987
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Consumer Electronic Publishing in the Competitive Environment.
Baer, Walter S.; Greenberger, Martin
Journal of Communication, v37 n1 p49-63 Win 1987
Discusses how--from the Yellow Pages to videotex--publishing for the mass market is enticing if uncertain in the electronic age. Claims that divestiture has added to the variety of new players eager to enter the field, prominent among whom are the newly divested telephone companies themselves. (JD)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A