ERIC Number: EJ353393
Record Type: CIJE
Publication Date: 1987
Reference Count: 0
Consumer Curriculum Materials: The First Content Analysis.
Rudd, Joel; Buttolph, Vicki L.
Journal of Consumer Affairs, v21 n1 p108-21 Sum 1987
Critics claim that consumer education materials from business sources are commercial in nature. Research evaluating the extent to which this claim is justified found that business-sponsored consumer curriculum materials contain significantly more commercial and advertising content than nonbusiness materials. (Author/CH)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Available from American Council on Consumer Interests, 240 Stanley Hall, University of Missouri, Columbia, MO 65211.