ERIC Number: EJ351311
Record Type: CIJE
Publication Date: 1986
Campus Leadership: Managing and Marketing through an Effective Institutional Research Program.
Kelly, J. Terence; Otto, Ann M.
New Directions for Community Colleges, n56 p75-83 Win 1986
Argues that community college vitality is directly proportional to the integration of the comfort and confidence levels of personnel involved in public relations, institutional research, and college leadership. Considers Miami-Dade Community College's use of data on student demographics, achievement test results, student satisfaction, and community attitudes. (DMM)
Descriptors: College Administration, Community Colleges, Decision Making, Institutional Research, Job Satisfaction, Needs Assessment, Public Relations, Research Needs, Research Utilization, School Personnel, Student Recruitment, Two Year Colleges
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Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: Researchers; Administrators; Practitioners
Authoring Institution: N/A