Peer reviewed
Direct linkERIC Number: EJ351307
Record Type: Journal
Publication Date: 1986
Pages: 7
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0194-3081
EISSN: N/A
Available Date: N/A
The Impact of Enrollment Research on Marketing Decision Making and Class Offerings.
Rankin, Gary
New Directions for Community Colleges, n56 p27-33 Win 1986
Describes how formative data on enrollment patterns and class offerings are collected and used at Oklahoma City Community College in marketing and scheduling. Evaluates the research effort in terms of its value in long-range strategic planning and managed decision making in day-to-day activities. (DMM)
Descriptors: College Planning, Community Colleges, Decision Making, Enrollment, Institutional Research, Long Range Planning, Marketing, Needs Assessment, Research Needs, Research Utilization, Scheduling, Student Recruitment, Two Year Colleges
John Wiley & Sons, Inc. Subscription Department, 111 River Street, Hoboken, NJ 07030-5774. Tel: 800-825-7550; Tel: 201-748-6645; Fax: 201-748-6021; e-mail: subinfo@wiley.com; Web site: http://www3.interscience.wiley.com/browse/?type=JOURNAL
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: Researchers; Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
