ERIC Number: EJ350424
Record Type: CIJE
Publication Date: 1986
Reference Count: 0
Over-the-Counter Drug Advertising in Gender Oriented Popular Magazines.
Vener, A. M.; Krupka, L. R.
Journal of Drug Education, v16 n4 p367-81 1986
Survey of 64 popular men's magazines and 47 women's magazines revealed that almost seven times as many over-the-counter drug advertisements were found in the latter than in the former. Most advertisements directed toward women concerned appearance; most directed toward men were for stimulants. Suggests enhanced regulatory efforts against advertisement of approved drugs for unapproved purposes. (Author/NB)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A