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ERIC Number: EJ350354
Record Type: CIJE
Publication Date: 1986
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Developing a Framework for Student Retention: A Challenge to Traditional Enrollment Approaches.
Ferguson, Jeffrey M.; And Others
NASPA Journal, v24 n2 p2-9 Fall 1986
Explains the strategic importance of student retention programs and why they are often overlooked in favor of efforts to recruit new students. Presents a program for retraining different groups of students, based on applications of marketing techniques in higher education. (Author/ABB)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A