ERIC Number: EJ350019
Record Type: CIJE
Publication Date: 1987
Reference Count: 0
Social Desirability Bias: A Demonstration and Technique for Its Reduction.
Gordon, Randall A.
Teaching of Psychology, v14 n1 p40-42 Feb 1987
Describes a demonstration of social desirability response bias in survey research which is suitable for moderate- to large-sized classes. The method used to reduce the students' response bias involves manipulating the instructions on a questionnaire concerning dental hygiene behavior. (JDH)
Publication Type: Journal Articles; Reports - Research; Guides - General
Education Level: N/A
Authoring Institution: N/A