ERIC Number: EJ348908
Record Type: CIJE
Publication Date: 1987
The Growth and Decline of Research on the Diffusion of the News, 1945-1985.
De Fleur, Melvin L.
Communication Research: An International Quarterly, v14 n1 p109-30 Feb 1987
Discusses how the tradition of studying the word-of-mouth diffusion of news was established in 1945 and came to mature during the 1960s after the Kennedy assassination. Notes that the pace of this research slowed substantially in the 1970s and has all but stopped in recent years. Outlines six broad generalizations resulting from studies conducted between 1945 and 1985. (JD)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A