ERIC Number: EJ348906
Record Type: CIJE
Publication Date: 1987
Reference Count: 0
Audience Activity and Television News Gratifications.
Rubin, Alan M.; Perse, Elizabeth M.
Communication Research: An International Quarterly, v14 n1 p58-84 Feb 1987
Indicates that (1) affinity, selectivity, and involvement predicted intentionality; (2) pass time motives, perceived realism, and reduced intentionality predicted nonselectivity; (3) pass time motives and reduced affinity predicted distractions; (4) information and nonentertainment motives, perceived realism, and intentionality predicted involvement; and (5) instrumental use was related positively to perceived news realism, affinity, intentionality, and involvement. (JD)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A