ERIC Number: EJ347569
Record Type: CIJE
Publication Date: 1987
Reference Count: N/A
The Alumni Credit Card.
Clotfelter, Susan C.
Currents, v13 n2 p54-58 Feb 1987
One of the hottest movements in banking right now is affinity credit cards. For banks, they mean a new source of credit customers. For institutions and alumni organizations, they can mean an easy, inexpensive way to keep the institutional name in front of alumni. (MLW)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A