ERIC Number: EJ347498
Record Type: CIJE
Publication Date: 1987
Reference Count: N/A
Truth or Consequences.
Ciervo, Arthur V.
Currents, v13 n1 p20-24 Jan 1987
Even colleges and universities--institutions dedicated to the search for truth--sometimes give out false information when it is to their advantage. However, most public relations professionals agree that it's bad practice to do anything to undermine integrity and credibility. Guidelines for public relations professionals are discussed. (MLW)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A