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ERIC Number: EJ347394
Record Type: CIJE
Publication Date: 1987
Pages: N/A
Abstractor: N/A
Reference Count: 0
Establishing a Cross-Cultural Analysis Component in Business Foreign Language Courses.
Paulsell, Patricia R.
ADFL Bulletin, v18 n2 p38-44 Jan 1987
Comprehensive business foreign language instruction must include cultural factors affecting the business environment of the target language. An example of a business German class illustrates the need for: cultural exchange with persons speaking the target language; review and eradication of stereotypes; and studying effects of cultural differences in the business world. (CB)
Publication Type: Journal Articles; Speeches/Meeting Papers; Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Eastern Michigan University Conference on Languages for Business and the Professions (Ypsilanti, MI, May 2-4, 1985).