ERIC Number: EJ347394
Record Type: CIJE
Publication Date: 1987
Reference Count: 0
Establishing a Cross-Cultural Analysis Component in Business Foreign Language Courses.
Paulsell, Patricia R.
ADFL Bulletin, v18 n2 p38-44 Jan 1987
Comprehensive business foreign language instruction must include cultural factors affecting the business environment of the target language. An example of a business German class illustrates the need for: cultural exchange with persons speaking the target language; review and eradication of stereotypes; and studying effects of cultural differences in the business world. (CB)
Descriptors: Business Administration Education, Business Communication, Business Skills, Cultural Awareness, Cultural Images, Cultural Influences, Educational Needs, German, Global Approach, Higher Education, Interaction, International Trade Vocabulary, Personal Space, Second Language Instruction, Textbooks, Value Judgment
Publication Type: Journal Articles; Speeches/Meeting Papers; Information Analyses
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Eastern Michigan University Conference on Languages for Business and the Professions (Ypsilanti, MI, May 2-4, 1985).