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ERIC Number: EJ346814
Record Type: Journal
Publication Date: 1987
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Qualitative Audience Research: Toward an Integrative Approach to Reception.
Jensen, Klaus Bruhn
Critical Studies in Mass Communication, v4 n1 p21-36 Mar 1987
Analyzes research about the mass communication audience and describes a theoretical and methodological framework for further empirical studies. Discusses the (1) explanatory value of qualitative research; (2) social and cultural implications of the reception process, with special reference to television; and (3) applications and social relevance of qualitative reception data in research. (JD)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A