ERIC Number: EJ346807
Record Type: CIJE
Publication Date: 1987
College Students' Expectations for Entry-Level Broadcast Positions.
Funkhouser, Edward; Savage, Arthur L., Jr.
Communication Education, v36 n1 p23-27 Jan 1987
Investigates whether entry-level, college-educated broadcast employees have job expectations that broadcast managers do not understand. Indicates that students' desire for rapid professional advancement has increased between 1979 and 1980. Revealed that managers accurately perceived the rank order students assigned to the 20 outcomes, but misperceived the level of importance expressed by students for 80% of them. (JD)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A