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ERIC Number: EJ346523
Record Type: CIJE
Publication Date: 1985
Pages: N/A
Abstractor: N/A
Reference Count: N/A
Mass Media, Youth, and the Prevention of Substance Abuse: Towards an Integrated Approach.
Wallack, Lawrence
Journal of Children in Contemporary Society, v18 n1-2 p153-80 Fall-Win 1985
Presents a series of principles which foster an integrated approach to prevention, and places the role of mass communications in that framework. Television programming, advertising, and mass media campaigns can all be used in an effort to change the message environment in which individuals behave. (Author)
Publication Type: Journal Articles; Reports - General
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Special Issue: Childhood and Chemical Abuse: Prevention and Intervention.