ERIC Number: EJ345937
Record Type: CIJE
Publication Date: 1982
Reference Count: 0
Basic Strategies for Marketing Community College Library Services.
McDowell, Billie L.
Community & Junior College Libraries, v1 n1 p39-43 Fall 1982
Presents strategies for a successful marketing plan for community college library services. States that aggressive marketing together with quality service is the key to clientele growth and a positive public reputation. Enumerates steps in developing a clear-cut marketing plan. (CBC)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: Support Staff; Practitioners
Authoring Institution: N/A
Note: Subscription Department, The Haworth Press, Inc., 75 Griswold St., Binghamton, NY 13904 ($10.25/issue, individuals; $13.46/issue, institutions and libraries).