ERIC Number: EJ345301
Record Type: Journal
Publication Date: 1986
The Engineering of Consent: An Organized Approach to PR Efforts.
Bernays, Edward L.
NASSP Bulletin, v70 n494 p52-54 Dec 1986
Principals, as democratic leaders, must know how to deal effectively with the public. This article outlines an eight-step plan for achieving public relations goals (or engineering consent), including determining goals, researching the public involved, modifying goals, planning strategy, establishing the organization, identifying themes and appeals, determining timing and tactics, and creating a budget. (MLH)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A