ERIC Number: EJ345069
Record Type: CIJE
Publication Date: 1986
Reference Count: 0
Intro Public Relations Texts: A Round-Up Review.
Turk, Judy VanSlyke; Snedeker, Debra L.
Public Relations Review, v12 n4 p48-55 Win 1986
Engages in a side-by-side comparison of the bestsellers among introductory public relations texts. Considers content, organizational method, use of supplementary materials, and authors' philosophy of public relations. Notes that the expanding choice of readings in the field mirrors the increasing interest in the study of public relations. (JD)
Publication Type: Journal Articles; Information Analyses
Education Level: N/A
Authoring Institution: N/A