ERIC Number: EJ345066
Record Type: CIJE
Publication Date: 1986
Reference Count: 0
Recognition Comes from Consistently High Standards.
Sharpe, Melvin L.
Public Relations Review, v12 n4 p17-25 Win 1986
Argues that the key to recognizing public relations as a profession will be turned by social and environmental events and the profession's response to them. Discusses the need to convey a common sense notion of the value of public relations activities to corporate executives. Outlines a working document of professional standards of public relations in organizations.
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A