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ERIC Number: EJ345047
Record Type: CIJE
Publication Date: 1986
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Watching as Working: The Valorization of Audience Consciousness.
Jhally, Sut; Livant, Bill
Journal of Communication, v36 n3 p124-43 Sum 1986
Explores the argument that television exemplifies the production and reflection of surplus value and that watching, as an activity, reflects the organization of human labor in the economy as a whole. Develops the basis for a materialist theory of the advertising-supported media industries in advanced industrial societies. (JD)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A