ERIC Number: EJ345044
Record Type: CIJE
Publication Date: 1986
Reference Count: 0
Audience Behavior in the New Media Environment.
Webster, James G.
Journal of Communication, v36 n3 p77-91 Sum 1986
Discusses how new video media affect patterns of exposure to television and explores how these changing patterns of consumption may be related to larger issues of the medium's social impact. (JD)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A