ERIC Number: EJ345042
Record Type: CIJE
Publication Date: 1986
Reference Count: 0
The "Lead-In" Strategy for Prime-Time TV: Does It Increase Audience?
Tiedge, James T.; Ksobiech, Kenneth J.
Journal of Communication, v36 n3 p51-63 Sum 1986
Examines all network prime-time television aired from 1963 through 1985 to determine the effect of available program options on inheritance effects. Indicates that a strong lead-in increases audience share, especially when the program is new, of the same type as the preceding program, or one of few viewing alternatives. (JD)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A