ERIC Number: EJ344819
Record Type: CIJE
Publication Date: 1987
Reference Count: 0
Should Marketing Become a Required Basic Skill?
Wray, Ralph D.
Business Education Forum, v41 n4 p23-25 Jan 1987
The author states that marketing is a basic skill that is important in the workplace and in various social contexts. Thus, he advocates that a basic marketing course be required of all high school students. A plan to achieve this goal is presented. (CH)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A