ERIC Number: EJ344772
Record Type: CIJE
Publication Date: 1986
Reference Count: 0
A Methodology for Profiling Consumers' Decision-Making Styles.
Sproles, George B.; Kendall, Elizabeth L.
Journal of Consumer Affairs, v20 n2 p267-79 Win 1986
This paper conceptualizes eight basic characteristics of consumers' decision-making styles and develops a Consumer Styles Inventory to measure them empirically. Unique findings of the research are discussed, and applications of the Consumer Styles Inventory in consumer education, consumer research, and family financial counseling are suggested. (Author/CT)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Available from American Council on Consumer Interests, 240 Stanley Hall, University of Missouri, Columbia, MO 65211.