ERIC Number: EJ344771
Record Type: CIJE
Publication Date: 1986
Reference Count: 0
Orientations toward Consumerism: A Test of Two-Dimensional Theory.
Kroll, Robert J.; Stampfl, Ronald W.
Journal of Consumer Affairs, v20 n2 p214-30 Win 1986
This study incorporates a solution preference dimension into the consumerism supporter/nonsupporter analysis in order to help resolve past identification anomalies and to suggest a theoretical explanation for diverse orientations. More specifically, a two-dimensional theory of consumerism orientations is developed and tested. (Author/CT)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Available from American Council on Consumer Interests, 240 Stanley Hall, University of Missouri, Columbia, MO 65211.