ERIC Number: EJ344770
Record Type: CIJE
Publication Date: 1986
Reference Count: 0
Search for Nutrition Information: A Profit Analysis of the Use of Different Information Sources.
Feick, Lawrence F.; And Others
Journal of Consumer Affairs, v20 n2 p173-92 Win 1986
This study examines the search for nutrition information from a broad group of sources, because prepurchase label reading appears to be only a small part of consumers' total search. The use of different information sources was analyzed using a cost-benefit model for search. (Author/CT)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Available from American Council on Consumer Interests, 240 Stanley Hall, University of Missouri, Columbia, MO 65211.