ERIC Number: EJ344205
Record Type: CIJE
Publication Date: 1986
Reference Count: N/A
In Fund Raising, Prestige Means More Than Public or Private.
Williams, Roger L.; Hendrickson, Robert M.
AGB Reports, v28 n6 p20-23 Nov-Dec 1986
The key variable in attracting private financial support is no longer private versus public status. Instead it is institutional prestige and a number of factors related to perceptions of institutional value, including direction, mission, strength of leadership, and distinctive features. (MSE)
Publication Type: Journal Articles; Reports - Evaluative; Opinion Papers
Education Level: N/A
Authoring Institution: N/A