ERIC Number: EJ343564
Record Type: CIJE
Publication Date: 1987
Reference Count: N/A
Argument and Credibility Appeals in Persuasion.
Benoit, William L.
Southern Speech Communication Journal, v42 n2 p181-97 Win 1987
Indicated that (1) arguments perceived as strong by receivers generated both more favorable, supportive cognitive responses and attitude change than weak message arguments; and (2) perceived source expertise and attractiveness influenced cognitive responses, but not in a coherent fashion or to the extent that they effect attitude change. (JD)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A