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ERIC Number: EJ343390
Record Type: CIJE
Publication Date: 1986
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Bringing a Reality into the Classroom: The Team Approach to a Client-Financed Marketing Research Project.
Clark, Gary L.; Kaminski, Peter
Journal of Education for Business, v62 n2 p61-65 Nov 1986
Describes the authors' approach to teaching a marketing research course involving a real world business problem. The focus is on methods used to improve the effectiveness of the group and the performance of the group's management and nonmanagement members. (CT)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A