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ERIC Number: EJ341503
Record Type: CIJE
Publication Date: 1986
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Perception of Business Related Graduate Degrees by Market Research Managers within the Health Care Industry.
Phillips, Jan Hirsch; And Others
American Journal of Pharmaceutical Education, v50 n3 p264-67 Fall 1986
A survey of market research managers' perceptions of the outcomes of a pharmacy administration master's program as compared to those of two popular master's-level business administration programs found a lack of awareness and understanding of the pharmacy administration degree program and a resulting perception of lower skill levels among its graduates. (MSE)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A