ERIC Number: EJ341026
Record Type: CIJE
Publication Date: 1986
Reference Count: 0
Research Note, The Communication Effect of Animation.
Bush, Alan J.; Gresham, Larry G.
Journal of Applied Communication Research, v14 n1 p59-65 Spr 1986
Synthesizes existing knowledge regarding the communication effects of animation and empirically assesses some of these effects. Results of this confirm that animation can be a viable method of advertising. (SRT)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A