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ERIC Number: EJ333344
Record Type: Journal
Publication Date: 1986
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Formative Evaluation of Educational Television.
Baggaley, Jon
Canadian Journal of Educational Communication, v15 n1 p29-43 Win 1986
Suggests benefits of a formative evaluation approach to development of educational television. Examples are given of recent Canadian studies in this field in the areas of needs assessment, product and process development, and product utilization. Variables underlying audience responses to media materials are set in the context of attribution theory. (Author/MBR)
Publication Type: Journal Articles; Opinion Papers; Reports - Research
Education Level: N/A
Audience: Researchers
Language: English
Sponsor: N/A
Authoring Institution: N/A