ERIC Number: EJ327733
Record Type: CIJE
Publication Date: 1985
Reference Count: 0
Age Differences in Children's Perceptions of Message Intent: Responses to TV News, Commercials, Educational Spots, and Public Service Announcements.
Blosser, Betsy J.; Roberts, Donald F.
Communication Research: An International Quarterly, v12 n4 p455-84 Oct 1985
Examines the development of children's ability to differentiate among informational, instructional, and persuasive television messages. Found high comprehension of narrative content even by the youngest children, but correct perception of message intent occurred primarily among older children. (PD)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A